the TIFFing point

Did someone say TIFF? Oh right... We kind of forgot about the once annual film extravaganza located in the heart of our hometown. Why, you ask? For one thing, we are super busy working on our SS 2012 Collection (SO excited to show you guys!) as well as FW 2011 production. We have been so honoured to dress some seriously fabulous ladies in an array of unique Greta Constantine wears. Stacey, take it away!

GLAM-OUR! So You Think You Can Dance Choreographer Stacey Tookey fully ROCKING a Greta Constantine draped, one-shouldered, dress on the studio set (perfect picture backdrop, non?) of So You Think You Can Dance Canada.

You don't mess with success. Krystin Pellerin rules the event at the TIFF Producer's Ball, sporting a prim and proper Greta Constantine origami dress.

Susan Chong of SC/PR with vocal talent John Legend, gracefully donning a slinky, curve hugging, Greta Constantine jersey gown, at AMFAR's gala.

Have you spotted any lust-worthy Greta Constantine gowns on the Red Carpet in our humble abode during this year's Toronto International Film Festival? What has been your favourite sartorial pick so far?

Xx greta c.

Quentin Cannot Live without...

We at Greta Constantine adore the summertime. What do we like about it so much, you ask? Well, iced cream cones for one thing. Sandals, sun hats, and patio parties are added bonuses. With this blazing Torontonian heat, there are definitely some things that we need in order to bear the big yellow guy and keep our cool at the same time. Below, find the first installment of our Summer Staff Essentials series: the things every Greta Constantine staff member cannot live without. First up? Communications and Logisitics (Business) intern Quentin, hailing from France, no less.

What are the summertime items you cannot live without? Please let us know below.

Xx greta c.

An Open Letter to Kate Middleton

Dear most lovely Duchess of Cambridge,

I am confident this letter finds you well.

We have been eagerly watching your every fashion move since long before you stylishly wed married Prince William, and most recently, when you boarded that plane in Britain, hopped across the pond, and landed in our nation’s capital of Ottawa, Ontario.

Not unsurprisingly, we here at Greta Constantine have been content with your fashion choices. We loved your prim navy blazer, fitted gray number, and tailored to perfection short navy column dress. However, as a style icon whose blue jersey engagement dress sent shockwaves (via ringing cash registers) across the globe, we yearn to see you in more of the beloved (and what has become your signature) fabric.

Princess Catherine, please take some time to read this heartfelt letter. It is certainly inevitable that your fashion quotient would be instantly upped if you chose to wear something from a Greta Constantine collection, past or present. Simply imagining the drapery, the silhouette, the radiant colour, I have goosebumps. If you wore any Greta Constantine, we would most likely shed tears of utter and indescribable joy at how stunning our pieces look on you (if the dress sold out at Holt Renfrew or Harrods, we would not complain either).

Please allow me to elaborate. There is no question that our jersey numbers would look beautiful on you. Let's be honest, even a paper bag would look alluring with your frame and natural glow.

Oh, and our cobalt blue numbers would look to die for on you… The deep blue colour would complement your rich, chestnut locks and twinkling hazelnut eyes. The cherry red gowns would also look marvelous on you, your Majesty (and would be the cherry on top of our fashion filled cake).

We look forward to seeing you in a Greta Constantine ensemble (and if not, we look forward to seeing you continue to shine with your grace in tow while under the spotlight).

Thank you sincerely for your time.

Best,

Xx greta c.

Glorious and Free

Canada Day may have been Friday, but that doesn't mean odes to our nation ought to be confined to that single day! Indeed, having the good fortune of being a Canadian fashion label designed, managed, and produced in Toronto, Canada, we at Greta Constantine thought it would be a perfect time to highlight some of our most favourite things about residing in this beautiful land.

Some backstage access - at the Greta Constantine Fall/Winter 2011/2012 show at the Audi dealership in downtown Toronto's East end. Seen is (FORD) supermodel in the making Madison in one of our cozy-chic Fall looks. Look familiar? She starred in our SKIN campaign from just a few weeks ago.

THE COVETEUR. Co-founders Erin Kleinberg and Stephanie Mark are Canadian, and super-talented photographer for the site Jake Rosenberg hails from Toronto, as well. We all know and love the fanciful-fashion-filled web wonder that captures the professionally curated wardrobe and home findings of some seriously stylish folk. Pictured: a Greta Constantine feathered frock aptly named the 'Liz' in the home of FLARE Fashion Director and demi-god, Liz Cabral.

We certainly cannot forget this fabulous natural sweetener. Melt-in-your-mouth flapjacks wouldn't be complete without it: maple syrup! Born and raised in O, Canada.

Happy Canada Day peeps. Be sure to enjoy all that our prime real estate has to offer, and get your fashion on, Canadiana style (which is so much more than flannel and denim-on-denim).

P.S. Want to know how Kirk and Stephen find inspiration for their designs? The celebrity they'd most want to dress? Or who they'd never? Tweet @gretconstantine with your question and #gctellall in prep for this week's webisode!

Xx greta c.