Monday, November 26, 2012

Greta C. meets DX Intersection!

On November 16th, hundreds of guests attended the Design Exchange’s annual fundraiser, DX Intersection. All three floors of the beautiful space were transformed into a night of music, nosh and cocktails. DX Intersection was put on in support of the design museum’s youth education program, which focuses on Canadian design preservation initiatives.

With paloform fire bowls lining the entrance, guests perused each floor of the design exchange featuring unique installations and culinary experiences.

The evening grew with excitement as Shauna Levy, president of the Design Exchange announced highlights for 2013. One of these projects include 'The Happy Show,' which will feature renowned NYC-based graphic designer, Stefan Sagmeister and the legendary Christian Louboutin.

Other highlights of the night included art and design installations by Matty Matheson of Parts & Labour, Douglas Coupland and Daniel Faria Gallery, Niall McClelland and Alex Durlak and much more. The evening also featured AUKTION presented by IKEA, which featured 20 one-of-a-kind pieces created by a range of different designers like The Design Agency, Suzanne Dimma, Philip Sparks and many more.

Check out some pics from the gala: (Photo credits: George Pimentel and James Kachan) 

Kirk and Stephen
John Gerhardt and Anita Clarke

Anita Clarke

Douglas Coupland

David Dixon and Kirk

Atom Egoyan and Arsinee Khanjian 

Elisa Nuyten 

Miranda Purves

Shauna Levy 

Shawn Gibson and Mary Symons

Trinity Jackman

Jenna Bitove and guests

Liz and Kevin

Tracey Moore

Truc Nguyen and Jennifer Campbell

A magnificent night and all for a great cause! Did you attend DX Intersection? We'd love to hear about your experience.

Until then, have a great evening and wonderful GC show week!


Greta C.

Wednesday, November 21, 2012


FLASH mob: According to Wikipedia (the source of all knowledge), a flash mob is a group of people who assemble suddenly in a place, perform an unusual act for a brief time, and then disperse.

If you were at David Pecaut Square on Wednesday, October 24th of Toronto Fashion Week, say around 7:30pm, you’d know exactly what we’re talking about.

If not, no need to fret because we’re bringing FLASH fashion to you.

This flash mob-inspired event unveiled our exclusive 10-piece 5 BLACK COLLECTION. Dancers, a popup runway, and kimono-inspired garments rocked not only the catwalk, but also the surrounding fashion environment space. 

Check out some snaps:

Stephen and Kirk arrive @ TO Fashion Week 
Behind the scenes of our flash fashion event

Stephen prepping our male models 
Last minute fixings 

Few last touches of glamour 

Our beautiful models all set to rock the runway
Models rocking our kimono-inspired garments

Minutes before show time! 
Dancers surprise the crowd with choreographed moves 
Glitter in the air-- Show time!
Models hit the runway

5 BLACK COLLECTION--the final 10 exclusive pieces 

Now how’s that for flash fashion? Were you a witness at the scene? We’d love to hear!

Have a great one, folks!


Greta C. 

Wednesday, November 14, 2012

Ringing in the holiday season with GC's PRIMER collection!

Face it—when you look at your calendar smartphone, the next two months are likely filled with festive fĂȘtes, soirĂ©es, affairs, you name it, and naturally the first thing that comes to mind is 'what in good heavens am I going to wear?!' We all know the stress that comes along with holiday parties-- not only do you need to buy gifts, but you also need to practically buy yourself a new wardrobe for the coming season.

Running on a holiday budget, but still want that head-turning effect? Let Greta C. help you.

We are proud to announce, PRIMER— a more affordable womenswear collection that still maintains effortless elegance. With each carefully draped garment, PRIMER exudes a flirty, yet formal statement with bold hues and sensual cuts.  

Here are just a few pieces from PRIMER:

MAHA in magenta--$265
MAHA in noir--$265
NATASHA in cherry--$275
NATASHA in periwinkle
PRIMER now available at RAC Boutique in Yorkville

Like what you see? PRIMER's available at The White Space at the Bay, TNT,  Homegrown Boutique and in the comfort of your own home at

Let us know what you think! We love feedback.

Until next time, have a wonderful day!


Greta C. 

Monday, November 12, 2012


Did you happen to catch the takeover on King and Simcoe? That’s right— Kirk, Stephen, alongside a team of models, hair and makeup crew rocked the financial district with a pop-up, street side photo shoot.

What’s with all the hype? We’re happy to announce our partnership with 5 Gum with the launch of our 5 Black Collection! We’re talking an exclusive 10-piece collection, complete creative freedom and some fantastic shots for 5 gum’s look book.

Check it out:

So, what were some of your favourite shots? Let us know! We'd love to know which looks really 'stimulate your senses.'

Have a merry Monday, all! 


Greta C.