Wednesday, November 21, 2012

FLASH FASHION: 5 BLACK COLLECTION and TO Fashion Week

FLASH mob: According to Wikipedia (the source of all knowledge), a flash mob is a group of people who assemble suddenly in a place, perform an unusual act for a brief time, and then disperse.

If you were at David Pecaut Square on Wednesday, October 24th of Toronto Fashion Week, say around 7:30pm, you’d know exactly what we’re talking about.

If not, no need to fret because we’re bringing FLASH fashion to you.

This flash mob-inspired event unveiled our exclusive 10-piece 5 BLACK COLLECTION. Dancers, a popup runway, and kimono-inspired garments rocked not only the catwalk, but also the surrounding fashion environment space. 

Check out some snaps:


Stephen and Kirk arrive @ TO Fashion Week 
Behind the scenes of our flash fashion event
 


Stephen prepping our male models 
Last minute fixings 

Few last touches of glamour 


Our beautiful models all set to rock the runway
Models rocking our kimono-inspired garments

Minutes before show time! 
Dancers surprise the crowd with choreographed moves 
Glitter in the air-- Show time!
Models hit the runway


  
5 BLACK COLLECTION--the final 10 exclusive pieces 

Now how’s that for flash fashion? Were you a witness at the scene? We’d love to hear!

Have a great one, folks!

Love,

Greta C. 
xx

Wednesday, November 14, 2012

Ringing in the holiday season with GC's PRIMER collection!


Face it—when you look at your calendar smartphone, the next two months are likely filled with festive fĂȘtes, soirĂ©es, affairs, you name it, and naturally the first thing that comes to mind is 'what in good heavens am I going to wear?!' We all know the stress that comes along with holiday parties-- not only do you need to buy gifts, but you also need to practically buy yourself a new wardrobe for the coming season.

Running on a holiday budget, but still want that head-turning effect? Let Greta C. help you.

We are proud to announce, PRIMER— a more affordable womenswear collection that still maintains effortless elegance. With each carefully draped garment, PRIMER exudes a flirty, yet formal statement with bold hues and sensual cuts.  

Here are just a few pieces from PRIMER:

MAHA in magenta--$265
MAHA in noir--$265
NATASHA in cherry--$275
NATASHA in periwinkle
PRIMER now available at RAC Boutique in Yorkville

Like what you see? PRIMER's available at The White Space at the Bay, TNT,  Homegrown Boutique and in the comfort of your own home at ELUXE.ca

Let us know what you think! We love feedback.

Until next time, have a wonderful day!

Love,

Greta C. 
xx






Monday, November 12, 2012

5 BLACK COLLECTION


Did you happen to catch the takeover on King and Simcoe? That’s right— Kirk, Stephen, alongside a team of models, hair and makeup crew rocked the financial district with a pop-up, street side photo shoot.

What’s with all the hype? We’re happy to announce our partnership with 5 Gum with the launch of our 5 Black Collection! We’re talking an exclusive 10-piece collection, complete creative freedom and some fantastic shots for 5 gum’s look book.

Check it out:














So, what were some of your favourite shots? Let us know! We'd love to know which looks really 'stimulate your senses.'

Have a merry Monday, all! 

Love,

Greta C.
xx