Monday, December 17, 2012


Upon entering the dimly lit, industrial chic sanctuary that is the Fermenting Cellar, we knew the evening was going be magical. The blend of new and old architecture was the perfect contrast for the ambience. The aesthetic picked up on a similar contrast that comes with our spring/summer collection, but let’s not digress…more on that later.

Let’s start with a quick rundown of the venue. With a multi-rowed catwalk, we strayed from tradition and gave our guests an up close and personal look at each of the models. The set up gave our guests a panoramic view of not just one model, but up to four looks simultaneously.

Photo credit: George Pimentel 

From the time our guests arrived, Stolichnaya Vodka and glacĂ©au smartwater made sure our guests were pampered in true Greta C. luxe. Stoli designed signature cocktails after Kirk and Stephen. The ‘Kirk’ was a refreshing wine and vodka blend; meanwhile the ‘Stephen’ was a sweet cobalt cocktail with a sprig of dil. Fabulous.

Photo credit: George Pimentel

Photo credit: George Pimentel

Enough about ambience though, let’s talk about the main event—the show. Our spring/summer collection surprised many as we deviated from fall's rainbow of colour and kept the collection in three hues: navy, black and white. The show started with our models rocking the runway in navy, black and finally crisp white. Each girl sported sleek, slicked back hair, finished with a futuristic, handcrafted headpiece.

Photo credit: George Pimentel

Speaking of accessories, if you take a close look at the girls’ manicures, you’ll notice talon-like nails courtesy of Toronto’s very own Tips Nail Bar. Custom-made nails for each of the girls furthered the "graceful yet brutal" feel Kirk and Stephen presented.

Photo credit: George Pimentel

The collection consisted of 34 eclectic lookseach possessed its own degree of femininity. Let’s not forget about the contrast that was mentioned earlier; our collection included a variety of silhouettes and contrasted levels of detailing—from ultra-sleek, fitted frocks to babydoll dresses, cutouts and pleats. A clash of contrasts bred a diverse range of looks—from sweetness, sultriness to downright ferocity.

After our spring/summer collection hit the catwalk, our guests got a second chance to catch a glimpse of our 5 BLACK COLLECTION.

Without further ado, we are thrilled to share with you our 34 looks for Greta C’s spring/summer:

(Photo credit: George Pimentel) 

There you have it! A taste of Greta C’s spring/summer 2013. What were your favourite looks of the night? We’d love to hear from you!

Until next time!


Greta C.

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