primer is primal

We might not be the first people reporting on our own event, but IT IS HERE NOW!!! What event is this blog post about, you ask? The Greta Constantine PRIMER launch, of course! Fashion folk and friend alike joined us on Thursday, August 18, 2011 at the humble abode of Michael Cooper and Krystal Koo (a muse to Greta Constantine) in Toronto's swanky Annex area to party Greta's younger, hip sister PRIMER. Designers Stephen Wong (left) and Kirk Pickersgill (right) getting interviewed by a stunningly beautiful (it is bananas) Fashion Television host. Look for the boys, on a shiny silver screen near you!

Former Greta Constantine team member, and present Special Events Co-Ordinator for MAC Cosmetics, Paul Kellendonk (left), looking dapper as ever.
Thank you for whipping up salivation-inducing beverages, Stoli!
The Stoli Elit bar, looking slick.

These two are looking too cool for school.
Scott Schuman, anyone? This photograph looks like one he would snap, mais non?! These men seriously know how to fine tune fashion details. The jean suiting on the left is so unexpected, and well... radical. The polka dot shirt is SO ON TREND RIGHT NOW, and he totally gets bonus points for pairing his suit with sick sneaks.

Thanks for the H2O inducing hydration factor at the event, smartwater!
A model gracefully displaying a soft grey Greta Constantine PRIMER dress. She looks pristine.
Michael and Krystal's beautiful humble abode of my dreams. Yes, puh-lease!
How does that quote go, again? Oh yes... "If you build it they will come". Muhammad, Greta Constantine PRIMER and Special Orders designer (left) and Corinne, Greta Constantine Design Assistant(right) assembling the mannequin. Thanks for lending us the mannequins, Bonami!
Jen Foster, of Style For Style, making sure every inch of the event looks impeccable. It did... look impeccable, that is.

Ashleigh Dempster, and Amanda Blakely of The Society/Siren Communications. Ashley's dress is a personal favourite of mine. I love the pairing of navy and grey. And with the neon heels? Ashleigh is shining brightly! Amanda is rocking a coral number, apropos for an end-of-summer poolside cocktail affair.
Ruffles and bows. The blue fabric on the front mannequin is insane.
A circle of very well heeled friends.

Drama, drama, drama. But the good kind.
This dress looks so luxe. And comfortable. Win-win.

Three is a crowd. This one is super stylish. Pictured here are (from left to right) Flare magazine Associate Fashion News Editor, Mosha Lundstrom-Halbert, fashion stylist Corey Ng, and, Flare magazine Assistant Market Editor Erin O'Brien.

My guess is that someone took some inspiration from Anna Dello Russo ;) Brings to mind the quote: "I don't want to be cool, I want to be fashion".

Home owners and hostesses with the most Michael Cooper and Krystal Koo.

The battle of the chicest. I wonder who will win? Holt Renfrew's Natalie Lecomte, or hair superstylist Tony Pham?
Greta Constantine Designer Kirk Pickersgill with Natasha Koifman and Charles Khabouth.
Blogger has pants very similar to these, and the pants are so comfy! Great for a love-affair-with-your-bed kind of day if you are having a heck of a time getting to work in the morning, but not the best for production levels. Time for bed.
Susan Chong of SCPR, wearing Greta Constantine Primer. Susan looks so ready for a Saint Tropez getaway!Look ma... no head!

Thank you to everyone who attended, that made this event a knockout success. Also. Thank you to everyone who wore Greta Constantine PRIMER on the evening of the launch. You all looked smashing in your individually styled garments and looks. What is your favourite look from this bash? Please let us know in the comments section below!

Xx greta c.