Jersey and Safety Pins

This Primer skull tank is beautifully haunting.

Frances Coombe (FORD) wears the Annabelle, a brown velvet wrap coat from the Fall 2011 collection.

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Greta Constantine Primer is the baby of our family – a contemporary, accessibly priced line of separates and dresses. Indeed it forms a quintessential component of the Greta Constantine lifestyle. While conjuring up the pieces, Stephen and Kirk sought to create the foundation of women’s dressing. These are the very pieces you can layer under Greta or Ezra Constantine outerwear, from the chocolate brown velvet wrapcoat from our fall collection to the fur shawl cocoon coat that closed the Fall/Winter 2011 show.

Three looks in one: cowl top, belted dress, and long held dreams of being a Grecian goddess fulfilled.

This piece in the Greta Constantine Primer collection is a personal favourite of mine. I just can’t help but love the gathered neckline, and ribbon tie closure. This item would great with any other item in the Greta Constantine Primer collection (not to mention, in my closet, as well!).

Sugar plum perfection.

Simple drapey loveliness.

I dream of this lovely slouchy tee paired with the F/W 2011 brocade embroidered booties from our collaboration with ALDO. Talk about a pocket-full of whimsy!

Like a woman often starts her makeup routine by applying foundation to her face, or as a painter applies primer to a wall, these reimagined basics from our capsule collection are the perfect way to start building your outfit come dusk or dawn.

Xx greta c.